Hello!, I'm Vanna

Senior product designer focused on making complex products easier to use and better for business.

7+ years designing and shipping products across fintech, e-commerce, and SaaS, improving conversion, retention, and how teams build.

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Featured work

fintech

Turning instant refunds into a revenue stream

Shaped the fee disclosure and pricing flow for Reshop’s instant refunds, using AI-assisted exploration to accelerate concepts and turning a brand-new fee into profitable revenue within a week of launch.

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E-commerce

Build a Bundle: Giving customers more choice while growing subscription

A self-serve bundling experience that gave customers more control while creating a stronger path to subscribe.

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SaaS

Scaling price optimization from products to campaigns

Redesigned Spresso’s pricing workflow so retailers could manage and optimize groups of products under a single campaign.

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Behind the screens

Illustration of a stack of books with an open book on topFiction Fan

Top Reads

  • The Silent PatientAlex Michaelides
  • The NightingaleKristin Hannah
  • Never LieFreida McFadden
Illustration of Vanna resting her head next to her catCertified Cat Person

Dreaming of opening my own cat café someday.

Illustration of a vintage television setCouch Critic

Talk to me about Korean dramas and reality TV shows.

Illustration of a golf flag on a green hillGolf in Progress

Forever working on my swing.

Illustration of a bowl of matcha with a bamboo whiskMatcha Lover

Always on the hunt for the city’s best matcha.

Illustration of a vintage boombox with sound lines either side2000s on repeat

My dance floor requirement: a good throwback.