—Introduction

Caraway is a non-toxic ceramic cookware brand that offers thoughtfully designed products to make your life easier and healthier.

—The Problem

Caraway was looking to revamp/refresh their main PDP and wanted to make the process of a customer’s shopping experience more smoother and intuitive. The old design presented a few issues where there was quite a lot of information above the fold which increased scroll depth and the user flow wasn’t as instinctive from a customer’s perspective. Keeping this mind, I was tasked to redesign the PDP.

—The Solution

From the previous user’s pain points, I redesigned the PDP to be a more intuitive shopping experience. Taking all the information that was on the old PDP, I condensed them in a way where it was more understandable to the users as well as designing micro interactions for users to easily explore all the modules.