Introduction

Spresso is a modular SaaS solutions platform that focuses on price optimization by leveraging machine learning, advanced analytics and artificial intelligence.

My role: Product Designer

Responsibilities: User research, Wireframing, Creating low and high fidelity mockups, Prototyping

I worked closely with the product design team, product manager and engineering throughout this project.

—The Challenge

How may we design a user flow that allows our clients to easily create price optimizations?

Initial user flow:

Creating a single price optimization

—The Solution

Through the learnings of the initial mockups, we learned that our clients wanted to create price optimizations on a campaign level. Creating them on a campaign level allows our clients to fully maximize their ability to add the same products to various campaigns, thus allowing them to set various price optimizations for the same product.